Retirement advice and guidance

There is professional support available to help you make important financial decisions. It’s called ‘advice’ or ‘guidance’. These words have very specific meanings in financial services.


Regulated advisers

If you choose a firm offering ‘advice’ you’ll be asked questions about your finances.

  • After a review of your situation, the adviser will recommend what action you should take. It’s a personal service based on a thorough analysis of your finances.

    Someone offering advice: 
  • must hold professional financial qualifications in the areas of advice they provide.
  • is liable for the advice they give, so if it’s wrong you could seek compensation.
  • can receive a commission and may charge you a fee for their service.

Finding an adviser

There are many online sites that can help you find an adviser:

  • Unbiased
    More than 24,000 advisers makes it the largest directory of advisers in the UK. Like all the directories listed here, it’s free to use.

  • Money Advice Service
    The Money Advice Service offers a retirement adviser directory. This will help you find someone who specialises in retirement planning.

  • VouchedFor
    VouchedFor includes reviews and ratings by clients of financial advisers. The site contains over 30,000 reviews and VouchedFor claim that it never edits reviews.


An organisation providing guidance won’t make a personal recommendation. They’ll give you the facts you need and explain the choices open to you.

But they’ll leave you to choose what you want to do.

Someone offering guidance:

  • may take a commission from any product you buy from them.
  • isn’t providing advice, so it's difficult to hold them to account if you get the wrong product.
  • doesn’t have to hold professional qualifications, though many will have.

Organisations offering free guidance

These organisations all provide free, independent guidance:

  • Pension Wise
    Offers a guidance session if you’re over 50 and in a workplace or personal pension.

  • Money Advice Service
    Provides online advice and guides plus tools, support over the phone and calculators on a wide range of subjects.

  • Pensions advisory service
    Focuses on providing information on workplace and personal pensions for everyone.

Rewire your retirement

How are you planning on making the most of your time in retirement? Visit our Rewirement page to find articles on everything from lifestyle to finance to help you enjoy your colourful retirement.



Next steps

Ready to dig a bit deeper? See full details or get a personal quote and look at other products available as part of your shopping around. Other providers may have more appropriate products or be able to offer a higher level of retirement income.

Lady in coffee shop

Need help?

Making decisions about how to finance your retirement is important so it’s worth shopping around and using available guidance and advice, before you buy.

Call us about using your pension pot

Our UK colleagues can answer your questions in office hours, or can help you apply for a quote.

0800 048 2446

Lines are open Monday to Friday
9.00am to 5.30pm
We may record and monitor calls.

Contact us about equity release

To discuss our Lifetime Mortgages, a loan secured against your home, and if they're right for you. 

Call us on:

0808 115 8129

Monday to Sunday 8.30am to 8.00pm

We may record and monitor calls

Get advice

Find an independent financial adviser in your area through Unbiased.